For owner-operators thinking about selling
Tired of running the business that was meant to set you free?
You started it for freedom. Somewhere along the way, it started running you. The late nights, the worries nobody sees, and the holidays spent answering emails.
If that sounds familiar, you're far from alone, and there is a way out.
See the way out
The parts of running a business nobody warns you about.
You're always on
Evenings, weekends, and holidays all come with your phone in your hand, just in case.
Everything depends on you
If you stop, it stops. Every client, decision, and problem eventually lands on your desk.
The people never stop
Hiring, managing, and keeping good staff, while clients expect you personally.
The money worries
Cash flow, payroll, and tax bills that keep you awake at 2am, even in a good year.
You carry it alone
There's nobody to share the weight with, so the hardest decisions are always yours.
Life is on hold
Travel, time with the people you love, and the things you enjoy are all waiting for "some day".
There's another way
Sell your business for the right price, with an expert on your side.
ExitAlly helps owner-operators value, prepare, and sell their business, then plan the life they sold it for. I only ever work for the seller.
Opening January 2027. Join now for a free valuation and priority access. No commitment to sell.
You're on the list. I'll be in touch about your valuation.
One quick question while you're here.
When are you thinking of selling?
There's no wrong answer. It just helps me prepare for our first conversation.
What you get
A free valuation
What your business is realistically worth, and what would raise the price.
An expert on your side
Guidance through every step of the sale, working only for you.
100% honesty
If you'd get a better outcome by delaying the sale, I'll tell you.
Your life after the sale
Post-sale coaching to help you plan what comes next.
No upfront fees. You pay only when your business sells.
Thinking of selling?
Bring me your questions about selling.
These are the questions every owner asks, and the ones nobody gave me straight answers to when I sold. I'll answer yours honestly, with no pressure to sell.
Join Waitlist- What is my business actually worth?
- Is now the right time to sell, or should I fix things first?
- Who would buy it, and should I consider private equity?
- How long does a sale take, and will I have to stay on?
- What can I do now to raise the price?
How it works
From first conversation to completed sale, on your side at every step.
1
Value it
A free, realistic estimate of what your business is worth, and an honest view on whether now is the time.
2
Prepare it
Get your numbers, team, and operations ready, so buyers see a business that runs without you.
3
Sell it
Find the right buyer, negotiate the price and terms, and get the deal over the line, with me beside you throughout.
4
Live it
Post-sale coaching to help you plan the life you sold it for. The step most advisers skip.
Why owners choose ExitAlly
I sit on one side of the table. Yours.
Seller-side only
I never represent buyers. My only job is getting you the best possible outcome, in price, in terms, and in how you feel at the end.
I've sat in your chair
I built, ran, and sold my own business. I know the exhaustion, the doubts, and the 2am "should I really do this?" moments.
Clear about fees
No upfront fees. You pay only when your business sells, and I'll explain exactly how fees work before you commit to anything.
About me
Richard Girling, the Exit Ally.
A few years ago, I was where you might be now. I was running a US-focused healthcare marketing agency that worked well on paper, yet I was burned out, and the work had stopped feeling like it mattered.
So I sold it, in a seven-figure exit, and spent the following year travelling the world with my wife and our two young children. Today I split my week between writing, campaigning on causes I care about, and helping other owners do what I did.
I started ExitAlly because I wish I'd had someone in my corner when I sold: someone who had been through it, who would tell me the truth, and who was on my side.
Richard Girling
Founder of ExitAlly · PhD in entrepreneurship
Thinking of selling, now or some day?
Start with a free valuation and an honest conversation, from someone on your side.
You're on the list. I'll be in touch about your valuation.